Unlock Potential. Rethink Sales. Shape The Future.

2025: Here we are again - staring into the abyss of possibility

2007. A man in a black turtelneck.

A rectengular device. The world held its breath.

Today, smartphones define every successful sales channel.

And yet, the real revolution is just beginning.

Artificial Intelligence. The next quantum leap.

Enormous potential behind mysterious acronyms.

Revenue growth. Customer loyalty.

The key lies right in front of us - invisible to most.

Customer service chatbots. Autonomous AI-agents. Automated reservations.

The visible surface hides the real treasure.

Beyond the fear of replacement awaits an unimaginable world of possibilities.

Creativity beats fear. Innovation displaces doubt.

While others are still pondering, you could already be revolutionizing your processes.

Understanding the technology while keeping business in focus - this is where true competitive advantage emerges.

This is exactly where I come in. Your guide through the AI-jungle.

With over two decads of sales expertise, deep IT understanding, and coaching competence, I see what others overlook. Not an IT project - a strategic question.

Your processes. Your people. Your success. Technology is just the beginning.

It takes only one thing: entrepreneurship.

The decision to act today. The courage to take the first step.

With professional change management, resistance becomes enthusiasm. Uncertainty becomes competence. Visions become reality.

From strategy to transformation.

From digital concepts to human-centered implementation.

Together we don't just create technological progress.

But a company where business, IT, and people work in perfect harmony.

"As technology gets smarter, companies need to become more human to stay relevant and successful."

Lutz Vormelker

My Expertise.

Manager, Consultant & Interim Manager

20+ years of sales experience. Strategic transformation processes. Holistic perspective instead of isolated solutions. What others overlook, I recognize as opportunity. Sustainable transformation – strategically thought through, implemented with human focus.

Computer Science Graduate (Business Informatics)

Systemic Coach
(DGSF Certified)

At the intersection of code and commerce. Technical possibilities and organizational challenges – two sides of the same coin. Translating AI potential into concrete business value. Building bridges between innovation and proven practices.

People and their potential. Developing authentic competencies in complex environments. The human factor – decisive for every digital success. Personal factors, team dynamics, and organization in harmony.

Johannes Breyer
Head of HR
Interhyp Gruppe
München

"At the end of the day, only one thing matters to me: perfect alignment of all processes and structures with the overall strategy. When integrating AI, it's about reimagining the collaboration between humans and technology and flexibly adapting ways of working. AI enables people to focus again on their core strengths like creativity and empathy – allowing them to be more human."

My Services.

AI-Powered Strategy Development in Sales & Marketing

• Development and implementation of sales and marketing strategies that intelligently leverage AI.

• Integration of AI tools into existing business processes.
  Customer orientation increases. Efficiency grows. Impact becomes measurable.

• Building agile, data-driven sales and marketing organizations.

  Data becomes decisions. Teams become units. Strategy becomes reality.

Leadership and Team Development for AI Transformation

Organizational Change and Change Management

• Enabling leaders and teams to productively use new technologies and drive innovation.
  Knowledge becomes capability. Capability becomes action. Action becomes success.

• Fostering learning readiness, responsibility, and collaboration in a hybrid world.
  Curiosity awakens. Self-responsibility grows. Connections emerge.

• Developing a new leadership culture: close to people, open to technology. Trust creates understanding.
  Understanding creates change. Change creates future.

• Guiding transformation processes that connect business, technology, and people.
  Resistance becomes interest. Interest becomes engagement. Engagement becomes transformation.

• Developing a culture that enables innovation, openness, and sustainable change.
  Courage displaces fear. Openness displaces doubt. Innovation displaces stagnation.

• Building change competency in leadership teams and organizational units.
  Uncertainty becomes clarity. Clarity becomes competency. Competency becomes strength.

AI as Growth Driver

Empowering People to Actively Shape Change

Structures and Culture for the AI-Powered Future

• Project-based Consulting & Coaching.
  Analysis becomes strategy. Strategy becomes implementation. Implementation becomes success.

• Workshops, Trainings, 1:1 & Team Coachings, Sparring, Mentoring.

  Knowledge is shared. Skills are developed. Potential is unleashed.

• Interim Management.
  Gaps become leadership. Leadership becomes stability. Stability becomes growth.

Roles & Formats

"What I value about Lutz is his ability to connect technology and people. Combined with his sales and marketing expertise, this makes him a valuable colleague and sparring partner for us in joint projects."

Klaus Kreutzer
CEO
Kreutzer Consulting GmbH
München

About me.

At 16, I wrote my first programs on an Apple IIe. Today I develop brands, markets, organizations, teams, and individuals.

I'm fascinated by the potential that AI offers and by the rapid pace of generative AI development. However, I no longer work in IT, but have been in sales and marketing for over 20 years.

As a business informatics specialist and consultant, I translate technological potential into viable business models. I occupy the intersection between business and IT. And as a business coach, I build bridges to people and guide transformation processes.

I believe in a future where companies become places through intelligent technology where people grow, innovations emerge, and sustainable success becomes self-evident.

"At the speed with which AI is changing the world, change is no longer optional."

Let's work together to unlock your potential. I look forward to it.

Your Lutz Vormelker